SEO and Internet Marketing Services in Japan

The Internet came to Japan in the mid-1980 but as of today, the markets have not quite opened up and hence the country has a lot of potential that can be tapped into. In Japan, Internet was actually developed on an experimental basis by computer scientists for sharing various computer related resources including knowledge, information, and ideas. In Japan, this experimental project was called JUNET and it had linked 3 top universities of Tokyo and further inter-connected them to USENET in the United States.

Japan unlike the US has not widened the horizons nor has the SEO services expanded because of different factors. The two most prominent factors include language barrier and high cost of internet access. Most of the people in Japan access internet on their mobile instead of the PC. According to a report by Aun Consulting, the SEO market in Japan saw sales worth 9960 million yen in 2007, which is a jump of 25% from 2006 when the sales was worth 7970 million yen. The break-up of the total sales generated is as follows:

o "In-House" SEO marketing generated 5710 million yen

o Out-sourced SEO marketing generated 2600 million yen

o Use of SEO tools generated 1650 mil yen

According to the report by Aun Consulting, the SEO market in Japan will continue to grow steadily and yield 17.6 billion yen by 2011. Off late, the various strategies that have been implemented as a part of SEO and online marketing services in Japan include:

1. Email internet marketing

2. Website search engine optimization (SEO)

3. Google Adwords, Yahoo!, MSN and other search engine ad programs

4. Website development

5. Link campaigns and management

6. Cellular website development

7. Article writing and distribution

8. Search engine and directory submissions

9. Translation and localization

One of the most popular and advanced form of SEO and online marketing services in Japan is email internet marketing. An email marketing campaign will comprise of and consider various aspects like development of a website and integrating an email collector into the website so that a business is able to capture the email addresses of visitors to that site. This procedure will help businesses to have email addresses that can be utilized for sending newsletters about new products, services and activities.

Google AdWords and Yahoo offer advertising platforms for businesses selling their product or service over the web. The top search engines like Yahoo and Google offer businesses in Japan the opportunity to display an advertisement placed right next to organic search results. The important thing is that these capabilities will not only enhance the overall growth of a Japanese website on the Internet but also bring in targeted traffic from Japan and the rest of the world.

SEO is considered to be one of the most important factors of growth all across the world and now it is getting a lot of attention in Japan too. What the future of the SEO industry holds in Japan for Japan is something that everyone will have to wait and watch.

For further information, please visit SEO and Internet Marketing in Japan

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